Chocolates for every type of personality

We’re in the midst of one of the most exciting times of the year Chocolate Week. Yes, it means we can happily eat as much of it as we like and not feel an ounce of guilt as we’re simply supporting the UK’s biggest chocolate celebration!

With chocolate well and truly on our minds 24/7, we found that some of us are firmly in the milk camp, others like the sweetness of white and a few won’t touch anything that’s less than 70% cocoa solids. But what does our chocolate choice reveal about our personalities?


It’s thought that lovers of milk chocolate are calm and collected they aren’t easily fazed and like to go with the flow. If you opt for milk chocolate chances are you are also something of a clever-clogs and you love to be in the limelight. You have a romantic side to your personality and don’t shy away from commitment: when it comes to relationships, you’re in it for the long-haul.


If you like dark chocolate, chances are you will be cultured, classy and sophisticated. You also don’t sit on the fence when it comes to opinions you stand your ground and tend to get a tad dramatic. Full of energy, you make strong decisions. Your relationships are also strong, and you love being around other people.